Whoever thought to fire up the hype machine for the DC relaunch with a group interview with Scott Snyder, Jeff Lemire, Paul Cornell and Joshua Hale Fialkov (Each one writing a book in DC’s new “dark” line) deserves a raise. There’s a lot to reassure in the whole thing, but my favorite part may be this, from Lemire:
I don’t think that up until very recently when things were going to be announced that Paul’s book or Peter Milligan’s book would be linked in terms of this overall banner. There was never any editorial direction for the line, but for me I approached it as if I was writing for Vertigo, basically… [O]ther than not being able to use swear words and stuff, I pretty much just let loose, and like Josh said, they haven’t made me scale back at all. “Frankenstein” has some pretty over the top violence so far, and “Animal Man” I thought some of the stuff in the first issue they’d want us to pull back on, but they loved it. They’re letting us go further than regular DC titles in that respect.
I can’t be the only one who finds this to be good news, right? It’s not that I’m a massive fan of violence and swearing (Although, in context, it can be quite fun), but I’m very glad that these books aren’t going to be repurposed into some new “They’re superheroes – but with magic instead of superpowers!” direction.
The mention of being allowed to go further than the creators expected makes me wonder whether we’ll see some of DC’s new 52 using that M for Mature rating, come September. Snyder follows Lemire’s comment with an interesting one that may reflect DC’s current thinking about the actual Vertigo line: “I think the thing that makes this different than Vertigo is that Vertigo has more of a creator-owned feel now. There isn’t a shared universe as much as it is a shared sensibility.” I think there’s definitely an argument that that’s been the case for awhile now – Whereas the line started with company owned characters like Sandman, Doom Patrol and Shade The Changing Man, the standout books for the imprint for a long time have been creator-led and not in any shared universe setting: Fables, Y The Last Man, 100 Bullets, and now things like Scalped, American Vampire and iZombie (I think Hellblazer may even be the only company-owned, DCU-related book still at the imprint these days…? ). Will Vertigo switch to an almost all creator-owned/participatory model, leaving the “dark” line to pick up a slightly censored version of the slack with a more mature line of supernatural books set in the DCU?
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