It’s strange and serendipitous that I stumbled across this news the day after I posted about those weird new moving seats that some theaters are trying out. Or maybe I’m subconsciously searching for this stuff just because I find it interesting. Either way, this is a good one:
Would you be willing to spend $50 a month for all-you-can-watch movies at the theater? A new startup hopes so.
An Introduction to MoviePass from MoviePass on Vimeo.
It’s called MoviePass, and the idea is as simple as that: a single pass to watch all the movies you want. Your $50 will get you a month’s subscription to unlimited movies.
That’s actually a great deal when you consider that the average movie ticket price in America is around $8, which means that bought individually, $50 would normally get you entrance to just 6 movies. By contrast, if you saw one movie every day over a 30-day month, at $8 a pop you’d spend a grand total of $240.
Suddenly $50 sounds like a steal, eh?
It’s not a free-for-all, though. There are some restrictions. You can’t go to more than one movie per day. And you can only see a movie one time — so no multiple viewings of those summer blockbusters, unless you pay separately for your second go ’round. You have to wonder if you could really go to a different movie every single night of the month, though. Most weekends, somewhere between 3 and 5 new movies are released; even at 5 new movies times four weeks in a month, that’s a lot less than would be required in order to see “a new movie every day of the month.”
MoviePass says the idea is to bring a similar service as Netflix to the movie theater. The company is conducting a beta trial in the San Francisco area in July (with the intent of going nationwide in the Fall), using a web app in conjunction with online ticketing sites like MovieTickets. Then you just head down to the theater at show time and pick up your tickets using a redemption code provided by the web app. Tickets can only be purchased day-of-show.
So what do you think? Would you sign up?
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