The Avengers isn’t just another film for Marvel Studios. It’s the cornerstone event they’ve been planning carefully for years and the true beginning to their long-term franchising and merchandising plans. You can go into stores right now and see the “Avengers Assemble” tagline on the Thor action figures. It was even on their Easter chocolate!
One of the best ways to merchandise, as we see from the Transformers films, is to either introduce new characters and vehicles, or to introduce new designs of those through new costumes. A lot of what we’re seeing in the Marvel Studios films and their adaptations of their characters draws inspiration from the Ultimates line of comics, and we expect as much from their costume designs in The Avengers.
One of the most exciting aspects of superhero movies and certainly ...
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